How To Turn Your Website into Your Best Sales Person

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 The importance of your company website cannot be understated. Not only is it essential in helping to create an identity for your brand, improving brand awareness and improving brand loyalty, it’s also an incredibly effective way to sell your company’s services and products. In fact, your website can end up becoming your best sales person if you set it up properly and run it right. The following are four tips to help you set your company website up to be your best sales person:


1. Create effective calls to action

A huge part of sales is convincing the potential customer to take an action, and that’s exactly what a call to action is meant to do. Your call to action can incorporate any number of things, from calling a number to signing up for your marketing emails. However, getting potential customers to follow your call to action is a huge step towards converting your lead, which will then allow you to nurture that lead until they become actual customers. The following are the components of an effective call to action:

  • Clear and concise – readers should have no questions about what it is you want them to do or why they should do it.
  • Create urgency – The call to action should urge readers to act immediately by using words such as “now” and “today.”
  • Incite action – Your calls to action can’t just be statements. They have to incite action by using words such as “click here,” “call us,” “contact us,” or “download.”

2. Create effective landing pages

You should have different landing pages for different calls to action, which means that each landing page is directed towards certain parts of your customer base with which you are trying to further drive interest and engagement. The landing page needs to be focused on a singular goal – you are selling the reader on getting them to do what you want, whether it’s to download an eBook or sign up to your emails.


Read more: What is SaaS?


3. Establish credibility

One of the most important aspects of sales is credibility. If a potential customer is hesitant or unsure about your credibility, the odds of making the sale are going to be slim. The same goes for your website. If it doesn’t seem credible, potential customers are not going to be convinced to purchase your services or products. The following are a few ways to establish credibility on your website:

  • Prominently display any awards or distinctions that you have garnered on the front of your website.
  • List all of your company’s accomplishments.
  • Provide a privacy policy that is clearly visible on your landing pages.
  • Provide customer testimonials and product reviews that readers can check out.

Read more: 5 Social Selling Tips for Your Sales People


4. Establish a personal connection

The best sales people are those that can get potential customers to relate to them. They do this by being personable, informative, helpful and thoughtful. These are all things that your website has to be as well. The following are a few ways your website can create a more personal connection with potential customers:

  • Write content in a personal voice - Your brand should be represented by a voice that customers can relate to. No one is going to relate to content with no personality that sounds like it was produced on an assembly line.
  • Provide a live help feature – Make the experience a stress-free one for potential customers by providing a live help feature. This allows you to answer any questions in addition to helping close a sale.
  • Provide pictures and video of your team – Potential customers like to know who they are dealing with, and being able to put faces to the brand can be incredibly effective.

These are four essential steps towards setting up your website in order to turn it into one of the best sales person that you have.


Read more: How to Increase Your Margins With Online Marketing

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