Showing posts from March, 2021

How user data becomes a competition zone

  Technology has put a period on product uniqueness. Any product or service today can be reproduced quickly and with the same quality, and the user is aware of the market and the variety of offers on it sometimes even better than your own sales representatives - thanks to the "belief. The key business driver is not the product portfolio, but the service, the customer base and the customer capital, i.e. the solvency of this base. Also, i would like to advise you to think about the possibility   movers software. Medical clinics, retail chains, banks and insurance are businesses for which reducing customer churn and maintaining customer loyalty are becoming major challenges. But according to Gartner analysts, only 5-10% of companies in these industries truly have a customer-centric culture - most are engaged in improving products and services in isolation from consumer interest. Customer-centric can be defined as a business that declares the user experience and, as a consequence, the

How to successfully implement a CRM-system.Part two.

  So let's proceed to the second group of factors affecting the payback period of the CRM project - the work on its implementation.You can also order   movers software.   And the first thing we'll start with is  Integrate CRM-system with other systems Undoubtedly, the integration of CRM-systems with related systems is an extremely important factor for effective operation. However, it is important to keep in mind that the deep integration of multiple information systems is a task that is often engineering complex and places significant pressure on the budget and timing of the CRM project, which obviously affects the rate of return on investment in the CRM system. Therefore, when deciding on the need to integrate CRM-system with related systems, it is necessary to analyze the following aspects:  Stability of related systems. If the related systems, with which to integrate the CRM-system is unstable and in constant change, it is better to minimize the amount of work on the integra

How to successfully implement a CRM-system.Part one.

Much has been written about the fact that customer relationship management is an integral part of a successful business. It has also been written that CRM systems are a necessary tool for effective customer relationship management. And all this is true, as well as the fact that more than 60% of projects to implement CRM-systems do not justify the investment made in them. But this wiil not happen if you need   best moving software. PROJECT SUCCESS = RETURN ON INVESTMENT IN ITS IMPLEMENTATION CRM-system - is a tool for long-term use, the life of which is calculated for 5 years or more. Therefore it is obvious that on the payback period of the project will be influenced by factors arising at different stages. This article will consider those that ensure the success of the project at the stage of Implementation and largely determine the prospects for return on investment at the stage of "Operation".  So, for the "Implementation" phase we can distinguish two groups of su