3 Reasons Why Search Engine Optimization is Not What it Used To Be

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 Search engine optimization, or SEO, has come a long way over the last few years. Only a few years ago SEO was the way to increase your website’s search engine ranking and to increase the traffic to your website. While SEO is still a strategy that should be employed by all websites, it’s no longer the end all be all online marketing strategy. But the main assistant always remains backlink indexer tool. The following are three of the ways that SEO has changed over the last few years. 


1. Good search engine optimization has become standard

Optimizing your website is now standard practice, from using relevant and carefully researched keywords in your meta tags to your headers and more. The thing is, it’s no longer what will set you apart from all of the other websites you are competing against. Good SEO doesn’t really help your search engine ranking; instead, it helps prevent your website from ranking worse. Content marketing has taken over as the strategy that will put you over the top. Without high quality content, your optimized website isn’t going to perform. In fact, content marketing and SEO work hand in hand. SEO helps with all of your onsite stuff, while your content is what gives your website its real linkable power. In fact, 95 percent of your SEO is focused on your link profile, which means you’ll want to curate content that people actually want to link to.

2. Search engine algorithms have gotten smarter

It was relatively easy to take advantage of how search engine rankings worked a few years ago. All you had to do was stuff your website with keywords and use a few directory links in order to improve your search engine ranking. The problem with this practice was that the websites employing it weren’t providing good content and had poor websites in general. Obviously, search engines such as Google want only the highest quality websites to be ranked highest on their searches, which is why they kept updating their algorithm to help eliminate bad practices such as these. Its new algorithm focuses much more on content and social activity and will actually punish websites employing underhanded search engine optimization tactics such as keyword stuffing. This means that the only true way to achieve a high search engine ranking is by using SEO the right way and by producing high quality content.

3. Social media is the new search engine

Everyone knows that Google is the number one search engine. But which search engine comes in second place? Is it Yahoo? Is it Bing? Is it AOL? It’s none of these. The second largest search engine is, unbelievably, YouTube. More people do searches on YouTube than any other traditional search engine besides Google. Then there are the other social networks – more than 2.1 billion searches are done on Twitter every day, while half a billion daily searches are done on Facebook. What does this mean? For one, in order to employ a successful SEO strategy, you’ll need to have a presence on social media, and by presence, you’ll want to have a company profile on at least three or four different social channels, if not more. Secondly, you’ll want to optimize those social profiles accordingly, using relevant keywords in your “about me” sections, your title tags and more. You’ll also want to link back to your website as well as to all your other social profiles to strengthen your link building. And while all this is important, once again we go back to the first point we made – it’s the content that drives your SEO. You need to provide your social media followers with high quality content.

Back in the day, search engine optimization was a strategy that was easy to take advantage of. However, search engines have been diligent about closing any loopholes. These days, you have to earn your ranking through high quality SEO and content.

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  • google link index checker - it is extremely important to control indexation your visitors, notably after Google updates. It could only drop part of your own backlinks from the index and without Linkbox you even would not find out about it.
  • instant link indexer - only index all your backlinks and get extra link juice out of pages Google doesn't know about
  • anchor text checker - convenient module to analyze your entire backlinks anchor texts, combine this data along with your key words positions and discover exactly what exact backlinks anchors provide you top rankings.
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Together with these useful features it's not a challenge to acquire yourself a huge advantage before your competitors and obtain better results with the identical link building budget. So just receive 100 Bonus credits to test it right now.

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