7 Must Have Elements of a Marketing Campaign

A marketing campaign doesn’t just come to you, perfectly prepared, out of thin air. It takes thought, brainstorming, research, thorough preparation, and flawless execution. It doesn’t rest on a single great idea, but many interconnecting elements that all work together in order to bring you the best results. If you want to boost your sales and increase your bottom line, here are seven must-have elements of a successful marketing campaign.

Goals and Objectives

Before you jump into planning the details of your marketing campaign, you need to understand what your goals and objectives are. You must figure out what you actually want to accomplish through your campaign in order to plan and execute it properly and see positive results. Do you want customers to interact with your brand more often? Do you want more subscribers to your newsletter? Do you want to increase sales on a particular product or service? Do you want to drive more traffic to your website? Pick a goal and stick to it all the way through the preparation stage of your campaign.

Audience

Knowing who your intended audience is will help you with the rest of your campaign. Age, gender, or geolocation will all be factors that affect the elements of your campaign’s execution. Each audience wants, needs, and expects something different. Once you know who your target market is, you will be able to tailor your plan to include the design styles, delivery methods, platforms, and even fonts and colours that will reach your audience most effectively.

Calls to Action

No marketing plan is complete without calls to action. You want your potential buyers to spring into action, so you need to provide them with offers that are worth their time and contact information. White papers, e-books, coupons, freebies, webinars, and videos are all great calls to action that you can offer your audience in order to reel them in.

Delivery Methods

Your audience and goals will dictate which delivery methods are best to use. If you want to increase traffic to your website, for example, you will want to utilize Google Ads, social media platforms, and blogging. However, if you are looking to reach people in a specific location near your store, then Google+ local or Yelp might be the better platforms. If you are reaching a more tech-savvy, young audience, you might want to deliver your message through mobile apps and advertising instead.

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Tracking

There is no point of implementing a marketing campaign if you are not tracking your results. With Google Analytics and other tracking software, you can see what’s working and what’s not, so you can adjust and re-adjust your campaign as necessary. No marketing plan will be perfect right from the start, so it’s important to track your campaigns effects and outcomes in order to be successful.

Follow-Ups

So you have decided what your goals are, who your audience is, how you will deliver your message, and which calls to action you will use. You have even tracked your results. Now what? Simply sending information out into the world and seeing what happens isn’t good enough. You need to be ready to follow up with the potential buyers you have reached.

Relationships

Once you have followed up, it’s time to build and nurture relationships with these leads and finally make the sale. When you get dialogue going with the people you have reached, and don’t let them forget about you, so you will have a better chance to connect with them in order to turn that lead into a sale.

Take the Time

It takes time and thought to create a successful marketing campaign. You won’t have a marketing plan set up overnight, and you can’t expect results overnight, either. But if you follow these seven elements to a successful marketing campaign, you will be sure to see positive results.