3 Tips to Creating a Social Media Strategy

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Using social media for business purposes is a cost-effective way to promote your brand, generate leads, and build a loyal following of customers. Being on social media platforms also helps you rank higher for search engines. That being said, if you’re going to use social platforms for business, you must have a social media strategy in place. Your efforts won’t be as effective if they aren’t pre-planned and strategic. In fact, they can even harm your reputation if you’re not careful.


Just like everything else in business, your social media efforts must have a purpose. Use these tips and you’ll be able to create a social media strategy that works.

Goals

Your business has goals—and your social media strategy should be based on achieving them. Your social media activities shouldn’t be solely based on getting more followers or retweets. Those things should connect to larger business goals, like generating new leads or converting leads into customers in order to make a higher profit. The goals you set should be specific, measurable, achievable, relevant and time-based.


Read more: Is Selling Backlinks A Good Businesses Opportunity


Audience

It’s nice to think that everyone wants what you’re selling, but that’s simply unrealistic. You’re going to have a niche—a specific core demographic that is most likely to buy your products or services, a group of people who share similar tastes, ideas or challenges. And these are the people you should be targeting with your social media activities. Once you know who you’re trying to get your message to, creating the rest of your social media strategy is going to be a lot easier. You can determine who your target audience is by looking at your existing customers and performing market research.

Platforms

There are dozens of social media platforms on the internet—Facebook, Instagram, Twitter, YouTube, Pinterest—the list goes on. But that doesn’t mean you need to create profiles and interact on each one. You will want to focus your efforts on the platforms that your target audience is active on rather than waste your time on platforms that they don’t frequent. You can ask your existing customers which sites they frequent to get started. 

Competition

Make a list of your top five competitors and check out what they’re doing on social media—where they’re active, who they’re targeting, and what type of content they’re sharing. This will help you create your social media strategy by observing what is already working and what isn’t for a company that is similar to yours. You don’t just want to imitate your competitors though—find out how to stand out and set your company apart from them.


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Messaging

All of your social media activity should have a clear and consistent message across all channels. Your message should convince users that you have a product or service that can solve their problem or that is uniquely different from your competitors. You want your message to attract prospects and encourage them to take action.

Content

Content is king for your social media strategy. To achieve your goals, you’ll need to post frequently and consistently, but that doesn’t mean just posting anything that comes to mind.  Your content should be based on what your target audience wants to see, what message you’re trying to communicate, and what goals you want to accomplish. Since you’re going to be posting a lot, you can create some content ahead of time so you don’t go days or weeks without sharing content because you’re too busy to create it.

Analytics

Every week, go through your analytics for each channel to see how well your methods are working. This will help you understand what content is working and what isn’t, what your peak posting times are, and where your followers are coming from so you can refine your social media strategy as needed in order to improve results. Only spend time on the numbers that are relevant to your goals.


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