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Using social media for business purposes is a cost-effective way to promote your brand, generate leads, and build a loyal following of customers. Being on social media platforms also helps you rank higher for search engines. That being said, if you’re going to use social platforms for business, you must have a social media strategy in place. Your efforts won’t be as effective if they aren’t pre-planned and strategic. In fact, they can even harm your reputation if you’re not careful. Just like everything else in business, your social media efforts must have a purpose. Use these tips and you’ll be able to create a social media strategy that works. Goals Your business has goals—and your social media strategy should be based on achieving them. Your social media activities shouldn’t be solely based on getting more followers or retweets. Those things should connect to larger business goals, like generating new leads or converting leads into customers in order to make a hig...

Getting website traffic is the first step to generating and eventually converting leads into long-term, loyal customers. Using paid ads and SEO tactics is a great way to increase traffic, but you should also be branching out into social media marketing. In particular, you can use Twitter to market your brand and send more visitors to your site. Though you may think that the majority of Twitter is used for sharing meaningless nonsense, this platform can also be a powerful marketing tool. It allows you to connect with millions of people worldwide so you can drive targeted traffic to your site. Here are a few tips on how to do just that. Share Blog Posts You can share whatever you want on social media, so you should be letting all your followers know when you’ve written a new blog post or updated other content on your site. It would be a shame to write such valuable content and not share it with the world. Everyone in your network will see your update and if they’re interest...