How to write great content: Actionable tips to write Great blog post 2020

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Content is king

If you are an internet marketer or content writer, you should know How content is important in the online world to build audiences/ customers.

The only way to rank high in Google search results is Awesome and Uniques content.

Most of the internet marketers know CONTENT IS KING, but they don’t know What makes a normal content into extraordinary content.

Let’s see the reasons behind believing in the quote “CONTENT IS KING”


Why Content is KING?

During the earlier days of Internet marketing, it is easy to rank in Google search engine with surface content (means brief content).

But with the evolution of the Internet and the availability of tons of blog post on a single topic made 

Google to design new algorithms to filter High-quality content from low-quality content and rank the content which satisfies user search intent and user-friendly.

With the new algorithms, it became difficult to rank high on SERP with article post with low and medium quality.

If you really want to rank high on Google, you should know the qualities and tips to write great content.

Don’t worry

Here in this article, I will give tips to write a great article.

Let’s go…


Read more: What Is Link Building - History of link building


#1Tips:- Do research on your topic:

If you search for a particular topic, Google will show MILLIONS of website URL related to the search topic, but only a few posts will show content which fulfills your search purposes.

Content Research

To write content which fulfills user search intent need great research.

Great research will give authority in your writing over the blog topics.

Do Research in such a way that you should have a reason behind every sentence you write in the article.

Google love well-researched article because it builds trust in the user over the Google search results.


#2Tips:- Use Great Headlines for your blog post

The clickable headline will make your blog post reach MILLIONS of the user who are looking for solutions, information related to your blog post.

Google-search-results-with-highlighted-best-headlines

In the above image, the second URL contains attention-grabbing headlines because of using numbers, curiosity and wanted solutions in the headlines.

If the second URL get more clicks than the first URL, Google will increase its PAGE RANK by considering the second URL contain content which fulfills user search intent.

Get more clicks on your search results will make Google increase your webpage rank high over the competitor’s blog post.

Let’s see How Great headlines will help your webpage to rank high?

Consider one of your blog posts ranks PAGE RANK #5 for a particular keyword( Ex: Electric pump). 

If 6 out of 10 users who visit Google with the electric pump as keyword clicked your webpage URL leaving top four search results, Google will consider your web page has quality content which satisfies user and ranks it ONE from next searches.

Having great headlines will get more clicks and improves your page rank.

Read more: Monitor Backlinks Tool


#3Tip:- Scannable content:

User likes scannable content

Most of the internet user doesn’t spend the time to read every point of your blog post which results in an increase in bounce rate of the webpage if the content is lengthy and not divided in scannable topics.

In the above video, you can observe How Neil Patel Divided blog post into sub-topics which makes easy to read for users.

When it comes to characteristics of scannable content

Scannable content will highlight the main points of the content from the remaining content of the blog post, which is easy for the user to grab what he/she needs in short amount of time and easy to read.

To make your content scannable use lists, headings, subheading, highlight important point with the bold letter and make your blog post easy to read for users.


#4Tip:- Use Visual content:

Images are more powerful than words.

Our brain will read images more than written

and content will look readable if you add an image to the content.

Use Infographics to give brief about your blog post as an image.

Add at least 3 images per post to make it readable.


#5Tip:-  Share Case studies:

Case studies are a great way to build an audience.

There is a lot of content available online which explains things but posts with case studies are not available online.

Case studies help users to understand the concept behind the theory and give way to How to implement it in their lives.

If you see Backlinko website, it will cover each and every with case studies which makes easier for the user to understand the concepts Brain dean explains.


Read more: How Long Does It Take Google To Index Backlinks?


#6Tip:- Use Industry Experts words:

Using Industry Experts words in the content makes your content meets Industry experts standard.

You may ask 

How using Industry experts words in content makes it great?

If you are using Industry experts quotes in content will make your content great because to use it you should know Why he/she used a particular sentence to describe a thing.

Ex: Mr.Neil mentioned Images are more powerful than written words.

To use it in your blog post, you need to check his post whether he used a lot of images in his posts or not?

and traffic stats behind his quote.

Adding Industry experts in your blog post will make other author-audience to follow your blog post.


#Tip7:- Mention referenced URL in the content:

Don’t afraid to add reference website link if they are useful to your audience.

If you are article is helpful for them, they don’t leave your blog even though they find better content on another blog.

Why because

The referred blog may contain better content than your’s but it cannot cover content like you. 

The above tips will make your normal content into the great article. Follow the above tips to increase your website traffic and build an audience.

I hope this article will help you with writing great content for your blog.

Comment any tips I missed in my posts and your opinion over the post in the comment section.

Share this article to your friend/colleague who needs help over How to write great content.

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