How user data becomes a competition zone
Technology has put a period on product uniqueness. Any product or service today can be reproduced quickly and with the same quality, and the user is aware of the market and the variety of offers on it sometimes even better than your own sales representatives - thanks to the "belief. The key business driver is not the product portfolio, but the service, the customer base and the customer capital, i.e. the solvency of this base. Also, i would like to advise you to think about the possibility movers software. Medical clinics, retail chains, banks and insurance are businesses for which reducing customer churn and maintaining customer loyalty are becoming major challenges. But according to Gartner analysts, only 5-10% of companies in these industries truly have a customer-centric culture - most are engaged in improving products and services in isolation from consumer interest. Customer-centric can be defined as a business that declares the user experience and, as a consequence, the