How to properly implement a CRM-system: the algorithm of action and common mistakes
According to a study by CRM implementation company C5Insight, an average of 38% of CRM integrations into a business yield lower-than-projected results. The reason is not because of bad IT-products, but because companies do not know how to properly implement CRM, make mistakes and end up losing their investments. But if the transition to CRM is successful, the investment will pay off more than 5 times over. According to a study by analytical company Nucleus Research, every dollar invested in CRM brings $5.6 in profits. Stages of implementation The implementation of CRM is different, but there are always five main stages in the process. At each of them, the integrator - a representative of the CRM company - acts as a supervisor, but don't worry: you don't have to write a "checklist". You just need to follow the integrator's instructions: accurately describe the business processes and problems that you want to solve with the help of the IT product. And if you want to...